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Louis CK on Social Media

Louis CK appearing on Conan O’Brien.  Best quote:  “Nobody takes in life unless it comes through — this” (holds his hands up as if peering into a smartphone)

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Digiday Mobile

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Today we streamed live from the Digiday Mobile Conference.  Lots of good insights and some honest status updates from publishers re: how well (or not) they are monetizing mobile.

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The Met Gala 5/7/12 – on Livestream!!

Livestream teamed up with Vogue to broadcast the Costume Institute Gala LIVE from the Met on Monday night (5/7/12).  The stream was presented and made possible by Amazon.com.  It was an incredible event,  amazing turnout of stars — and it raised $11 million for the museum.  Kudos to Anna Wintour and team for another extraordinary evening.  CLICK HERE TO VIEW THE LIVESTREAM

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My Top 10 for 2011

  1. A break through year for LIVE online video
  2. Royal Wedding with 2 billion people watching, lifting the British national mood and putting on an amazing display of pageantry for the world
  3. Appreciating Steve Jobs. While there will never be another like him, he is already inspiring the current generation of entrepreneurs. His legacy and products will continue to inspire future generations. Thanks Steve. 
  4. The Harvest Wine Festival and NYC Winter Wine Festival selling out, showing the draw of grass roots events and popularity of wine tastings (see video)
  5. Weekend in Rio, staying in Ipanema on the beach and shooting video of Samba musicians on the Corcovado tram.
  6. Federal Judge Jed Rakoff refusing to accept the $285 million proposed settlement between the SEC and Citigroup over the sale of toxic mortgage securities. (Too low!)
  7. Parallels Desktop 7 and Mac
  8. The continued growth of the online video business
  9. Occupy Wall Street — a grass roots movement, w/ video providing access worldwide   
  10. Having the best wife and kids
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Online Video

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I have been spending a lot of time working with online video advertising of late and wanted to share some facts.  It is an important space, and as most media and marketing people know,  a fast growing one.  The world of television (content producers and viewers) continues to move rapidly online.  And many people are also creating and distributing original video content online (i.e. not from traditional content producers).  Annoying Orange anyone?  Gary Vaynerchuk and  Wine Library TV?  The streaming ads are following at a brisk clip.

Here are some interesting facts that came out in an Ad Age report earlier this week:

  • currently there 178MM online video viewers in U.S. (eMarketer)
  • online video advertising reached $1.5b in 2010 (up 48% from 2009) (eMarketer)
  • in 2011 nearly 1/3 all online ad dollars will go to video (eMarketer)

Outside North America the shift to video online is accelerating as well, especially in South America, Europe and Asia.  TwitCam is a top 100 site in Brazil (!).

In the video space there are a lot of key players.  The significant ones are:

  • Hulu…leading the way in terms of high quality content and ad revenue
  • YouTube…most viewers
  • Livestream … best in breed for live video events online and growing
  • Brightroll & AdSense …at the head of the class re: U.S. ad networks
  • Vizu …doing really interesting things with audience research

Here’s where it gets interesting:  2010 was the first year — ever — that cable subscriptions in the U.S. declined.  That’s right – they went down.  Competition is coming to a TV, computer, tablet or smart phone near you.  Cable and the MSO’s are on the run for the first time.  Stay tuned…or should I say “stay logged in”?

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